Fine Cut

The Fine Cut Festival of Films is a collection of film shorts from the world’s best student and emerging filmmakers.  Over 3,000 shorts were received from 112 countries eligible for awards in the competition, ranging from cutting-edge animation to documentary to narrative.

Deliverables included a full graphic identity and visual language inspired by the visual motif of “cutting,” which included a new logo and the in-camera optical title treatment that sheared and distorted type through shadow and light. The brand package was deployed through show packaging, on-air sizzles, digital landing pages, screening events, and print. The awards ceremony occurred at the iconic Egyptian Theater in Hollywood and was hosted by comic and filmmaker Demetri Martin.