Earth Focus: A New Lens on Eco Journalism

As North America’s longest-running environmental news series, Earth Focus embarked on an exciting new season in partnership with the Thomson Reuters Foundation. Staying true to its investigative spirit, the refreshed series branding leveraged an abstract magnifying glass motif as a metaphor for the show’s mission of discovery and insight. This thematic device was woven into a dynamic show open, featuring rack focus and microfiche textures to illustrate the interconnectedness of global climate issues, human stories, and geographical landscapes.

Deliverables included an updated visual identity and style guide, a new title sequence, series trailers, episodic promos, and print and digital ad campaigns. Additional deliverables included event branding for the Earth Focus Film Festival, an annual environmental gathering featuring screenings at iconic venues like Paramount and Sony Studios, the Egyptian Theatre in Hollywood, and Laemmle Theater in Santa Monica. This new visual identity not only reinforced Earth Focus’s commitment to environmental journalism but also deepened its resonance with audiences committed to climate action.