Find Your Original: Celebrating LA Authenticity

KCET, the Emmy-winning PBS flagship station, launched the Find Your Original campaign to bring fresh energy to its fall lineup and invite viewers to explore Los Angeles’ dynamic, creative communities. This year-long campaign aimed to connect audiences with new favorite series while showcasing the station’s commitment to original programming. Through a multi-platform approach spanning broadcast, print, social media, and OTT, Find Your Original culminated in a highly successful network Upfront event at the iconic Majestic Theater, where five new series were introduced to an audience of 350 industry professionals and press.

The campaign drove measurable results, including a notable increase in digital installs on Roku and viewership spikes of up to 20% for select original productions. Through thoughtfully crafted deliverables—a unique logotype, campaign naming, high-impact video spots for broadcast and theaters, and hero art for marketing, social, print, and events—Find Your Original energized KCET’s brand, activating and engaging audiences across Southern California.